Publisher's Summary
Skillfully
read by DJ, MTV News reporter, and radio host Sway Calloway, whose
effortless style and distinct voice perfectly capture John's message,
and featuring a customized introduction from the author himself, this
audiobook is the go-to source for all those wanting to learn the
importance of staying hungry in order to succeed. Interspersed
throughout its chapters, listeners are treated to "Power Facts" and
"Shark Points" told directly by Daymond John, giving the famed
entrepreneur and branding expert a chance to impart some of his
invaluable wisdom.
Daymond John has been practicing the
power of broke ever since he started selling his home-sewn T-shirts on
the streets of Queens. With no funding and a $40 budget, Daymond had to
come up with out-of-the box ways to promote his products. Luckily,
desperation breeds innovation, and so he hatched an idea for a creative
campaign that eventually launched the FUBU brand into a $6 billion
global phenomenon. But it might not have happened if he hadn't started
out broke - with nothing but a heart full of hope and a ferocious drive
to succeed by any means possible.
Here, the FUBU founder and star of ABC's Shark Tank
shows that, far from being a liability, broke can actually be your
greatest competitive advantage as an entrepreneur. Why? Because starting
a business from broke forces you to think more creatively. It forces
you to use your resources more efficiently. It forces you to connect
with your customers more authentically and market your ideas more
imaginatively. It forces you to be true to yourself, stay laser focused
on your goals, and come up with those innovative solutions required to
make a meaningful mark. John shows how we can all leverage the power of
broke to phenomenal success. You'll meet:
Steve Aoki, the
electronic dance music (EDM) deejay who managed to parlay a series of
$100 gigs into becoming a global superstar who has redefined the music
industry.
Gigi Butler, a cleaning lady from Nashville who built a
cupcake empire on the back of a family recipe, her maxed-out credit
cards, and a heaping dose of faith.
Eleven-year-old Shark Tank
guest Mo Bridges, who stitched together a winning clothing line with
just his grandma's sewing machine, a stash of loose fabric, and his
unique sartorial flair.
When your back is up against the wall,
your bank account is empty, and creativity and passion are the only
resources you can afford, success is your only option. Here you'll learn
how to tap in to that power of broke to scrape, hustle, and dream your
way to the top.
BONUS: This audiobook features
an exclusive interview between author Daymond John and narrator Sway
Calloway, touching upon topics that include entrepreneurship as "the
ultimate equalizer", loving what you do, and why the author handpicked
Calloway to read his book.